Our w/ Style projects provide me so much inspiration and joy. We offer visual concepts, professional photography, styling and cross-media campaigns. Recently we did a photoshoot again, this time a kitchen shoot with one of our favorite brands Serax. With the Cosentino countertop in Desiree’s kitchen as a beautiful backdrop.
The Surface cookware by Sergio Herman via Serax was perfect for this shoot. The abstract look and feel goes well with the dark tough look of the kitchen. The concrete appearance of the FCK tableware by Frédérick Gautier - also for Serax - is a striking element in combination with the vegetables. This tableware is simple and functional, I love the technique Gautier used to create the collection: a rare clay variety found in France. The FCK collection is available in white, grey and red. For this photoshoot, we only used the white and grey tones to accent the monochrome feeling and let the food pop out. No FCK piece is the same and therefore brings life in every image.
As a photographer, I like to play with different structures and materials like this. How the daylight falls on the surface and each material reacts on its own. Playing with shadows and the fact that the light changes every second, makes you have to improvise and stay creative also during the whole shooting day. We always plan and prepare our photography days very well, yet natural light goes its own way. Fortunately, because it provides wonderful surprises.
Concept w/ Style
Styling Desiree Groenendal
Photography Wen van Woudenberg