It took me some time to find a beautiful and special design lamp for my bedroom. Atmospheric but also good for reading in the evening. The Arum Wall Lamp Tall by Ferm Living turned out to be perfect. The black lamp suits the dark painted walls very well. During the day - when not in use - the Arum lamp looks like a beautiful sculpture.

We all know Danish brand Ferm Living and they keep surprising me with new styles and designs. The Arum Wall Lamp is from their latest collection. It is inspired by the shape of a plant: Arum. The lampshade looks like a leave hanging from a branch. I like the industrial and at the same time soft organic design.

The Arum wall lamp perfectly matches the Farrow and Ball wall painting. The dark wall paint color is called Off-Black, the lighter warm grey is color Worsted. At first I found it a bit exciting to paint two tird of the room in such a dark color, yet I wouldn’t want it any different. After staying in a total dark bedroom at the VIPP Loft in Copenhagen I wanted to give it a try at home because I slept so well. My bedroom provides bad daylight so I thought I better make it dark. It worked out very well, the room is so much cozier now. The lighter grey wall is close to the window and reflects the natural light during the day.

The Arum lamp comes in a floor, table and (tall) wall lamp. Both the floor and table lamp have a solid marble base. All Arum lamps come in two colors: Black and Cashmere (a warm beige tint). I choose the tall version because it emphasizes the height of the room. The look of the lamp and the shadow on the wall depends on how the natural light comes in. It’s different at any time of the day.

The tall frame is made of powder-coated metal, the lampshade of pressed aluminum. Powdercoated on the outside, off-white on the inside. This makes the light much softer. 

Photography and styling beeldSTEIL | Wen van Woudenberg

In collaboration with mister design

Farrow and Ball wall colors: Off-Black, Worsted

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Kunstmuseum Den Haag

Photography: Wen van Woudenberg

Our w/ Style projects provide me so much inspiration and joy. We offer visual concepts, professional photography, styling and cross-media campaigns. Recently we did a photoshoot again, this time a kitchen shoot with one of our favorite brands Serax. With the Cosentino countertop in Desiree’s kitchen as a beautiful backdrop.

The Surface cookware by Sergio Herman via Serax was perfect for this shoot. The abstract look and feel goes well with the dark tough look of the kitchen. The concrete appearance of the FCK tableware by Frédérick Gautier - also for Serax - is a striking element in combination with the vegetables. This tableware is simple and functional, I love the technique Gautier used to create the collection: a rare clay variety found in France. The FCK collection is available in white, grey and red. For this photoshoot, we only used the white and grey tones to accent the monochrome feeling and let the food pop out. No FCK piece is the same and therefore brings life in every image. 

As a photographer, I like to play with different structures and materials like this. How the daylight falls on the surface and each material reacts on its own. Playing with shadows and the fact that the light changes every second, makes you have to improvise and stay creative also during the whole shooting day. We always plan and prepare our photography days very well, yet natural light goes its own way. Fortunately, because it provides wonderful surprises.

In collaboration with Serax and Cosentino

Concept w/ Style

Styling Desiree Groenendal

Photography Wen van Woudenberg

Kröller-Müller Museum | Sculpture Garden

Rietveldpaviljoen 1964-1965 (design: 1954-1955)

Photography: Wen van Woudenberg

Glad to have had a photoshoot again! Missed the inspiration and teaming up together. It is also always a pleasure to work with the wonderful Blomus collection, as we did before.  Their minimalistic and functional design perfectly fit our w/ Style aesthetics and we love how the brand sticks to their belief in the honesty of materials and the purity of shape. Through our own styling and photography, we would like to offer you a sneak peek of their 2020 collection.

A great addition to the new collection, is the Around studio stool. Available in warm beige ‘Nomad Sand’, ‘Steel Grey’ and a lighter grey version called ‘Mourning Dove’. The combination of warm wood with solid steel accentuates its authentic industrial look and feel. The height can be adjusted as desired which makes the studio stool multi-functional. 

The Blomus 2020 collection includes a lot of new products for the kitchen and table. Like the wine glasses and water bottles from the Fuum series and beautiful table textiles. We love runners and soft linen napkins in natural color tones. It provides instant coziness and ambiance in a casual way.

And of course we have a crush on the tableware and ceramics. So we mixed bowls from the Reo collection in combination with Sablo plates in different sizes. Both collections offer a wide range of coordinated sizes while REO is also available in different colors for mixing and matching. When choosing the items for our shoot the ceramic Sablo tableware series, designed by Frederike Martens, immediately stood out. It takes its inspiration from natural materials. Like sand, clay and water. Also soft shapes and round edges characterize these items. 

The salt and peppermill Salti in the color ‘Nomad’ and ‘Moonbeam’ make a pretty couple in any kitchen. We combined it with the Reo storage tray, made of powder coated steel in the colour ‘Rustic Brown’.  

This season marks the introduction of products by talented young international designers lending their imagination, dedication, and unique sense of shape to the aesthetic world of Blomus. Get inspired!  Behind the scene - from a design perspective.

In collaboration with Blomus

Concept w/ Style

Styling Desiree Groenendal

Photography Wen van Woudenberg