Frama Senses

As I mentioned in my Instagram post, Copenhagen is always a good idea. Can’t remember I didn’t come home inspired and motivated after a visit to Denmark’s capital. Yet during 3 Days of Design my mind and phone were loaded with ideas and fresh inspiration. When I get the opportunity I always visit the Frama Studio Store located in the former St. Pauls Apotek in the Nyboder neighborhood.

Other than previous visits, there was the possibility to visit the Frama office and new spaces above the store. I was surprised by all the different rooms, including a small apartment with a kitchen, guest room and bathroom. All decorated with Frama furniture and accessories. 

During the event, Frama collaborated with House of Grey. Both Niels Strøyer Christophersen (founder of Frama) and Louisa Grey the founder of House of Grey, were present to explain Senses. A special curation during the 3 Days of Design event. With the exhibition Senses each space of the Studio Store was an exploration in human senses. “We live in a world where overstimulation from the daily routine, online interactions, consumerism and a shortage of time has become evidently depleting.” 

Frama embodies a straightforward approach to design and aesthetic. I love the minimal design and use of natural materials, The Studio store is located in the former St. Pauls Apothek, which traces back to the 1800s.  A location so special of its own, but even more special with Frama as a resident. It shows their furniture, accessories, the Apothecary collection next to their striking kitchen design. 

Photography Wen van Woudenberg

You might also like:

Frama visit Copenhagen 2018

Hay Palissade Lounge chair

Years ago I saw the Hay outdoor collection Palissade during Milan Design Week.  I must admit I missed Hay during this years edition. Yet I fully understand their choice to play it big every few years. Last year their presentation was stunning. A beautiful Milanese apartment filled with Hay furniture and accessories, including a big green garden with the Palissade furniture. 

The outdoor collection consists of a table, different benches, stools and (lounge) chairs in light grey, anthracite, olive green, New is a hot galvanized version. I am the lucky owner of a lounge chair in anthracite, which is perfect for my small balcony. However, the Dutch Spring takes its time slowly this year, so the chair is inside at the moment. I like the multi-functional part of the design. It is suitable for both in- and outdoor use. For big and small living. Although the chair is made of galvanized steel with a special powder coating it is not too heavy to place it anywhere I want at home. From my living room to the bedroom and hopefully soon on the balcony when the sun has arrived. 

Hay is a Danish design label founded in 2002. In collaboration with well-known designers, they produce a complete collection from small accessories and lightning to large furniture. The Palissade Low Back Lounge Chair is a design by Ronan & Erwan Bouroullec. The French design brothers have been working together for 15 years and have already designed many designer furniture items. In a studio in Paris, they work with their team to bring designs to life. They have collaborated with many famous brands such as Hay. 

In a two-year design process, the designers have continued to perfect the chair so it balances the body. The graphic shape and lines appeal to me. 

Photography and styling beeldSTEIL | Wen van Woudenberg

In collaboration with mister design

You might also like:

Modern Day Candle

Coffee Moments 

Mosa in Milan w/ Style

This year’s edition of Milan Design Week was definitely one of the best in recent years. Together with Desiree from Vosgesparis and co-owner of w/ Style, I stayed for a full week in town. We visited several area’s, exhibitions and special events. This year we also teamed up with Mosa. The well-known Dutch tiles manufacturer returned to Milan again with an installation called Reflections. It was part of Masterly - the Dutch in Milano, a major event during Milan Design Week.

Every year the Dutch turn Palazzo Francesco Turati, located in the upcoming art and design district 5vie, into a Dutch Pavilion. A selection of country’s best designers, company’s and young talents present their work, while the courtyard is turned into a colorful flower bed of tulips. On the last day of the exhibition all the flowers are hand out to the inhabitants of Milan.

Drawing on Dutch culture and tradition, this year’s Dutch Pavilion in Milan is aligned with this year’s celebrations around a key anniversary linked to iconic painter Rembrandt van Rijn. 2019 is Rembrandt Year in the Netherlands, marking 350 years from the great master’s death. The Dutch Pavilion features a carefully selected constellation of Dutch craft, design, and art professionals. Touching upon themes inspired by Rembrandt’s legacy.


Mosa took the visitors on a journey through space and time with Reflections Their installation, used mirrors as a reference to Rembrandt’s famous self-portraits, in combination with Terra Tones floor tiles and the elements of light and perspective. Sharpness and elegance define Mosa ceramics and this was clearly translated through a calming, modern exhibition with a strong theoretical base. A beautiful minimalistic room with tactile ceramic surfaces featured warm colors and a minimalistic design that kept the overall aesthetic clean and sophisticated.

Mosa introduced three new warm colors to the Terra Tones collection. Mosa scenes floor and wand tiles were used in combination with the portrait of Rembrandt at the entrance of the room, the tiles are available in eight color groups, in four different nuances and textures for a perfect mix and match.

Mosa w/ Style 

We always love to add a personal touch to  each w/ Style collaboration by using the clients products in our own way. For this we styled some stills with a mix of tiles from the Mosa scenes collection and a beautiful Rembrandt self portrait. By creating a table setting, using dark colours, glass and linen, we created our own view on the Rembrandt theme.

Concept, photography beeldSTEIL | Wen van Woudenberg for w/ Style

Concept, text editing Vosgesparis | Desiree Groenendal for w/ Style

In collaboration with Mosa

Using Format