Frama Copenhagen

Last weekend was a very inspiring day at the Hoxton Hotel: the HoxHowTo design event styled by w/ Style Agency. You may have seen the Frama stools and bench used in our decoration concept. I love this Copenhagen based brand for its natural and detailed designs. 

Copenhagen

Early January we visited Copenhagen. We had two wonderful but busy days so I was glad we booked an extra day. The morning before we left to the airport we had a few hours for a coffee and delicious lunch in town. Also to visit some stores from our wish list. 

The Frama store was definitely one of the highlights. Online I already noticed the impressive wooden laboratory closet, filled with body care products in beautiful bottles. The store space is divided into several smaller rooms and corners. All equally beautiful, it feels more like an exhibition space than a shop. I made several rounds through the space and noticed beautiful new details every round.

Frama Studio operates in various creative fields, like furniture, ceramics, lighting, books and kitchens. They all have in common that they focus on natural materials, simple geometry and a general appreciation of permanency. At home, I am the lucky owner of small - but much appreciated - Frama design: the E27 table light. Made of bronze metal with a black textile cord.

The headquarters and Studio Store is located in central Copenhagen within the historic and protected neighbourhood of Nyboder. Located in a former pharmacy established in 1878. Other Frama Studio Stores are located in Oslo, Stockholm and New York. 


Photography beeldSTEIL | Wen van Woudenberg


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w/ Style selected at the Hoxton Amsterdam


Last Sunday it finally happened: the HowHoxTo design event in the apartment space of the Hoxton hotel in Amsterdam. w/ Style Agency was part of this event and teamed with the friendly Hoxton staff for a day. After several brainstorms - and just as much truffle fries - in the Hoxton lobby, it was great to see our styling concept coming to life. We arrived early Sunday morning to unpack all the beautiful brands who participated in our styling and selected w/ Style collection. 

We curated characteristic Scandinavian and Dutch interior | design brands to create a natural, minimal yet warm atmosphere. With attention for quality materials: warm wood, comfortable fabrics and rugged leather. With a touch of industrial and black, supplemented with a lot of greenery in old ceramic pots. The brands we collaborated with: FramaMoebePaper CollectiveSPRDLXMiscellaneousJust RightPillahLeff AmsterdamElle DecorationNomess and Marie Stella Maris.

w/ Style was also asked to join a panel talk. Desiree and I participated in an interesting discussion about the balance between form and function in daily interiors, small living and cozy minimalism. The atmosphere was open and informal with enthusiastic attendees. 

Travel Products Selected w/ Style

In the Moebe open selves we showcased our w/ Style selected travel products. Essentials we love to take with us when travelling. Easy in use, small and - lost but not least - beautiful and stylish: think about a leather Travellers notebook, healthy body care items, a firm laptop sleeve, portable music speakers and a solid watch

The open kitchen was the central meeting point of the participants with tasty bites and fresh made cocktails served all day. On the marble kitchen top we created an installation with iconic candle holders and wooden boxes filled with inspiration. 

Thank you Hoxton and all attendees for a wonderful and inspiring day!

w/ Style agency in collaboration with Hoxton AmsterdamFramaMoebePaper CollectiveSPRDLXMiscellaneousJust RightPillahLeff AmsterdamElle DecorationNomess and Marie Stella Maris.

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The Vipp loft - our perfect home for a day


As promised in our previous blog post about the Shelter we are happy to show you the images of the Vipp loft! This hotel room is a concept created by Studio David Thulstrup. Situated on the top floor of the Vipp office in a former printing factory from 1910 at Island Brygge. Located only 10 minutes from the center of Copenhagen. Close to the harbor with bakeries, coffee-shops and restaurants within walking distance. 

I was struck by the amazing space: 400 square meters filled with Vipp design and great styling items as you can see in our photos. I immediately loved the warm brown tones of the wooden details and vintage ceramics in combination with the black kitchen en graphic look and feel. Also the combination with other brands like By Lassen and curtains from the Danish Kvadrat company. The warm and soft fabrics give you a home feeling. The amount and thickness of the beams are impressive. it gives the loft character and a unique style.

The loft is so big you could get lost. With - of course - the fully equipped Vipp kitchen area with open shelves, a lounge with a fireplace, two bedrooms areas and a library on the mezzanine. Accessible via a spiral iron staircase in the living. There is one en-suite bedroom with an enviable freestanding bath and rain shower (where we were spoiled with the fine Aesop products!) the second bedroom is under the rooftop in a cozy dark nook with a small window. 

In the morning, just before we left to discover the shelter, the beautiful Scandinavian morning light emerged itself. We could not resist creating a quick flat lay on the floor with Vipp ceramics, dark wooden spoons, Himla textiles and my current favorite Nordic cookbook by Noma

Today’s blog post on Vosgesparis and our w/ Style website provide more inspiration and stories about this wonderful hotel space. We love to travel, so if you have a beautiful hotel space you want to see captured by us and being featured in our ’Travel w/ Style’ selection, blogs and portfolio don’t hesitate to contact us!

Read all details and book your stay on Vipp


Written in collaboration with Vipp 

© w/ Style 

photography Wen van Woudenberg | styling Desiree Groenendal



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